We started TrueCoat to bring craftsmanship back to house painting.
Painter Sofia Martinez founded TrueCoat in 2010 after years on commercial crews. Today our trained, in-house painters complete hundreds of homes a year across the Portland area — with the same attention to prep she started with.
Meet the team
The people behind TrueCoat Painting.
Meet the team
The people behind TrueCoat Painting.
Sofia Martinez
Founder & Estimator
Sofia writes most estimates herself and checks every job before it is done.
Paint crews
In-house, never subcontracted
Trained employees who take pride in clean lines and careful prep.
Prep first
Washing, scraping, sanding, and priming done right before any color goes on.
Colors on file
Every color, brand, and sheen is recorded so touch-ups always match.
3-year warranty
Peeling or flaking from our work? We fix it — no questions asked.
Our promise
Clean lines, careful prep, and a finish you will love for years.